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How a costume maker convinced Hersheypark to ‘chocolatize’ their old‑timey theme park

This article is republished from The Conversation under a Creative Commons license. Read the original article A theme park has to have an identity. If you want to know the two things that Hersheypark does especially well, just approach the entrance. There you will meet a friendly candy mascot – perhaps a Hershey bar, Reese’s […]

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The costume maker who convinced Hersheypark to embrace candy mascots and ‘chocolatize’ their old-timey theme park

Hersheypark underwent a total transformation in the 1970s, when candy mascots and thrill rides replaced barn animals and old-timey recreations of Tudor England.

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